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Ora Organic : E-commerce case study

Patterns that drive sales

By identifying where customers were getting lost, I refreshed Ora’s mobile experience. I provided customer research, a user survey, UI and typography updates and two user testing sessions.

Mobile site improvements

I began by focusing on refreshing Ora’s mobile experience. I made improvements to font readability, updated the navigation to drive users to purchase pages, and focused on creating a “cleaner” feel with more white space.

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A desktop scroll problem

Ora’s desktop customers tended to bounce as they scrolled down to discover more about a product. I user tested a ‘sticky footer’, by pinning the purchase area to the bottom of the page.

View the test outline


Ora has implemented my design solutions for mobile and desktop, and have seen their sales increase month after month. As our work continues, Ora customers are playing a bigger role in the design process.

View the Results