We’re an inclusive design studio with a positive approach.
By identifying where customers were getting lost, I focused on refreshing the mobile site and relocating the point of purchase on the desktop site.
Respecting a brand that resonates with its users, I made subtle improvements to font readability, added menu and filter options, and focused on driving customers to cleaner product pages.
Ora’s desktop customers tended to bounce as they scrolled to discover more about a product. We tested a ‘sticky footer’, by pinning the purchase area to the bottom of the page.
Ora has implemented these solutions and have seen their sales increase month after month. As the work continues, they have realized the important role that user testing plays in driving sales.