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Ora Organic : E-commerce case study

Patterns that drive sales

By identifying where customers were getting lost, I focused on refreshing the mobile site and relocating the point of purchase on the desktop site.

Mobile site improvements

Respecting a brand that resonates with its users, I made subtle improvements to font readability, added menu and filter options, and focused on driving customers to cleaner product pages.

The scroll problem

Ora’s desktop customers tended to bounce as they scrolled to discover more about a product. We tested a ‘sticky footer’, by pinning the purchase area to the bottom of the page.

View the test outline


Ora has implemented these solutions and have seen their sales increase month after month. As the work continues, they have realized the important role that user testing plays in driving sales.